Friday, 8 November 2019


Information Bias
In the series of 21 behavioural biases we will discuss the 16th bias “Information Bias”

We are living in world of information & Technology!! Cutting edge technology is been able to dish out information real time. Below are some statistics taken from Internet.

1)      Total world population is roughly 7.7 Billion of which 26% are below age of 15 yrs and 9% above 65. Currently there are 4.33 Billion i.e. 56% active Internet users in the world. India is among top 3 countries of Internet users.
2)      500 Million Tweets per day
3)      95 million photos are uploaded on Instagram daily

Can you imagine how staggering these numbers are!! Growth of internet use is going to grow rapidly in times to come. Extrapolate the amount of information overload we are expected to experience😢.

Earlier Information was conceived to be boon in decision making but not anymore. Our decision making is becoming ineffective with information overdose. We often confuse information with Knowledge.

Information is good only when it’s required and also from reliable and trust worthy source.
Would you like information about a product or services which you are not considering at all? Certainly NO. But still if that hits you again and again, you will, sub consciously, start to form an opinion about it!!

Information factories are manufacturing bad and useless information more than genuine/ true information. Needless to mention about hoax msg of death, natural disasters, beliefs and announcements etc that keep doing rounds on social media. In financial world too there are many hoax and scary msgs/ articles keep surfacing from time to time. That keeps investors in jitter.

In investing, our mind attracts sensational and contradicting information more than relevant.

Media houses are thriving on the same. They are not wrong at all. 90% + trade in exchanges are from traders and rest are from Investors. How good will it be for media house to not serve the 90% plus audience??
Investors are consuming news made for traders😉  Investors and Traders are different mind sets and thought process. You can’t consume their food, as investor.

As an investor, you must watch the personal finance shows rather than daily morning market shows.

Investors tend to become pundit with these news and override the advisor’s recommendation. If you have faith in your advisor, you must discuss your concerns with him and follow advisor!! Investor overriding advisor shows low confidence in relationship. Now a days Doctors are avoiding patients who are Google- educated as they find such patient are firm in their mind about their illness and prescription of medicine. Doctors feel helpless

When you tend to believe you are more aware and informed about Investing, you are victim of Information Bias. Not saying advisor will get his investment calls right every time, but his hit rate is likely to be more than your’s.

I too receive diverse views from variety of AMCs (Asset Management Companies) about their market views and product positioning. All diverse views will have their own valid rationale. After all they are paid for promoting their own company!! I have frizzed upon the AMCs I would like to work with and products I would like to distribute. We believe in dialog with the fund management team, their thought process, product attributes and consistency of performance. Among others, these are the check points we follow before we take AMC or product to our clients. This has given us good results since 10 yrs of existence of Wealthcare Investments.

What should you as Investor

1)      Do not pay attention to news and stories which can have impact on short term because you are long term investor. It will hardly matter to you in long run.
2)      Follow 1-2 expert (only) you like. Examine his/her past forecasts carefully before you select an expert.
3)      Recognise that information is not equal to Knowledge. Information may be true but the interpretation is perspective of the author.
4)      Find out facts from information and apply the fact on some models to conclude investing decision. Fact will have to be examined in conjunction with other factors at the same time.
5)      Have wise advisor and discuss various concerns you may have from time to time.
6)      Never think to outsmart the market. That’s job of traders. You are Investor!
7)      Social media is great platform for quick publicity. Be wary of such author/writer/promoters.
8)      In Investing less information is more knowledge. Less is more.

MF Trivia: Sterling long term wealth is created by Equity markets. Most of the Mutual funds have outperformed benchmark returns also. Chose equity as long term asset class and not as quick money making machine in short term.

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This article is written by Bhavesh D Damania founder of Wealthcare Investments.

You can reach him at 9833778887 and wealthcarein@gmail.com

"Risk comes until you know what, where and why you are Investing"



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